Book Review: The Experience Economy

Reading Time: 2 minutesB. Joseph Pine II and James H. Gilmore The Experience Economy ISBN: 978-1-4221-6197-5 How does your company stay ahead of the competition? Do you launch new products that improve upon your old offerings? Do you try to swoop in and produce something better than your competitors, either through ease of use, price, or through the … [Read more…]